Presentation Website


Traxr is a newly established start-up software company in Denmark that has developed a link management system that monitors a company’s links and identifies their value.

The Project

Traxr needed a contemporary online business presence to suit its innovative link management tool. The main goal was to design a clear user interface (UI) that would spotlight the company’s software as a service (SaaS) and give it an edge over the competition.

The Role

UI/UX Designer - Frontend Developer

Design Conceptualization
Information Architecture
Visual Design
Custom Code Implementation

The Challenge

The challenge was to design and develop a modern website that would convey the company’s innovative software solution. Traxr wanted a contemporary design that users would easily correlate to the product’s look and feel. The company needed to differentiate itself from the competition, boost brand recognition and lead generation.

The Solution

Create a modern, custom design for the company’s website that addresses the customers’ needs and highlights the company’s innovative solution. Identify the company's target groups based on customer insights to analyze their needs and main pain points. Direct these target groups through the buying process to convert them to paying customers.

The Process

My research and analysis process began with an in-depth analysis of the competitors (competition analysis, internal surveys, customer insights, etc.). Following the user-centered approach, I developed a sitemap and user journey, as well as a wireframe and a main content structure.

My next step was to design the prototype and visual assets, including color palettes, typography, images, and so on. I also conducted A/B testing to determine the most effective design.

The development workflow included setting up the file structure, defining CSS rules, creating HTML5 file pages, and implementing JS code for all the necessary animations and interactions.

The project was tested for speed and optimized for performance, and usability tests were performed before submission.


Below, you will find a few examples of recent work that I have designed and developed.


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