Presentation Website
Dicha.
Digital Challenge (DICHA) is a Website Development team in Greece that specializes in WordPress and WooCommerce websites and e-shops.
The Project
Due to the growth of the digital Challenge team, a new and fresh website was required. The main objective of the project was to design an intuitive interface (UI) with impressive and easy to understand visual assets, and convert them into a functional website using clean custom code.
The Role
UI/UX Designer - Frontend Developer
Design Conceptualization
Information Architecture
Wireframing
Visual Design
Prototyping
Custom Code Implementation
The Challenge
The company wanted to establish a fresh and innovative brand image in the highly competitive marketplace to boost brand recognition and lead generation. The challenge was to create a website that showcased the company's services, made it more interactive and highlighted the company's capabilities.
The Solution
Create a contemporary design for the company's website using creative visuals and a user-friendly user interface (UI). Identify the target group personas from the company's customer insights. Determine the pain points for each persona and analyze their needs. Conduct a competitive analysis of design strategies to examine areas for improvement.
The Process
I started by conducting a thorough research and analysis process (competitor analysis, small internal surveys, personas, etc.). I then developed a sitemap and user journey based on the user-centered approach, as well as a wireframe and a main content structure.
I continued with the design of the prototype and of the visual assets such as color palettes, typography, images, etc. In A/B testing, we evaluated a variety of designs and selected the one that would be most effective for Dicha.
The development workflow consisted of establishing the file structure for the project, defining global CSS rules, creating clean HTML5 file pages, and implementing JS code. for all the necessary animations and interactions.
I tested the project for optimal performance and speed optimization, performing usability tests before submitting the project.
- Research
- Analysis
- Site-map
- User-Journey
- Wirefarame
- Visual Design
- Interaction Design
- Prototype
- HTML5
- CSS3
- JS
PROJECTS
Below, you will find a few examples of recent work that I have designed and developed.